Frank Codina.

Meet the person behind inCruises®, the international phenom changing the global travel landscape.

Frank Codina started his entrepreneurial journey at the young age of 19 when he was recruited right out of college to become a sales rep at Primerica, then part of TravelersGroup, a Fortune 500 company.

He climbed quickly to the position of Regional Vice President by 1993, and Senior Vice President in 1999. In that same year, Frank moved to Madrid, Spain to be a co-founder of a new financial services startup (CitiSolutions) created with the backing of Citigroup (NYSE: C). 

The company’s assets and clients were sold to CitiBank España in 2009 (consequently sold to Banco Popular and then Banco Santader) as part of a strategic plan to take Primerica public.

By 2010 Frank had returned to the US where he continued his career with Primerica, now as Senior National Sales Director and was part of the leadership team invited to New York on April 1st 2010 when the company went public on the New York Stock Exchange (NYSE: PRI).

Timeline of experience

1991-1999 – Regional Vice President, Senior Vice President and National Sales Director

2000-2009 – Co-founder of CitiSolutions Financial Limited in Europe

2010-2013 – Senior National Sales Director and FINRA appointed OSJ (Office of Supervisory Jurisdiction)

2013-2015 – Co-founder and Managing Partner

2015-Present – Co-founder and Co-Chief Executive Officer


From 2013 to 2015, Frank started to transition slowly into angel investing where he discovered his passion for technology. Frank founded OppBox, a business accelerator, and helped launched many technology based projects including NEURS and TILIQ. 

He co-authored a book with Dr. Denis Cauvier, START NOW! focused on entrepreneurship and helping people find, start and develop their own businesses.

Through NEURS he met Michael Hutchison and in 2015 they co-founded inCruises.

Frank is now the Co-Chief Executive Officer at inCruises, an online travel membership club focused on the cruise industry.

Whenever he is not busy at work in one of his business venture, you will find him traveling the world. An avid traveler, Frank and his family have visited over 50 countries in Europe, Africa, the Middle East, Asia and the Americas.

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